Reaping Gains in India's Tractor oil Market

Afton Chemical's Harshad Jambaulikar, Senior Regional Manager in India, presented at the ICIS Indian Base Oil & Lubricants Conference in April 2017.  During his presentation, he discussed the insights and learnings from an interview survey conducted by Afton Chemical to learn more of what it takes for lube suppliers to secure a share of this fertile market. This survey asked 80 Indian farmers and 10 mechanics a slew of questions regarding how and from whom they buy fluids for their equipment and sought to understand maintenance practices across different tractor types and usages.  

To find out more about this survey, read the article below that was published in the December 2017 edition of Lubes'N'Greases titled, "Reaping Gains In India's Tractor Oil Market". http://viewer.zmags.com/publication/362eeae9#/362eeae9/46
 
 


Keep up with Afton’s latest industry trends & insights. Sign up to receive the Afton Website Digest.