Gaining Traction Through Licensing

Original Equipment Manufacturer (OEM) licensing and endorsement programs play an increasingly important role in how transmission fluids earn credibility in the market - helping formulators, marketers, and end users navigate performance expectations with greater confidence. 

In our most recent article, ‘Gaining Traction Through Licensing,’ published in ILMA’s Compoundings Magazine (December 2025 / January 2026), Afton Chemical discusses what licensing really tells you about a fluid, why it matters, and how it can support the long-term reliability demands placed on today’s driveline fluids.

Click on the image below to access the article.