Afton North America Community Story

Shiver in the River - Richmond, Virginia, USA

For the past 4 years, Afton employees have participated in Shiver in the River, a winter fundraising event benefiting Keep Virginia Beautiful programs that support litter prevention, community outreach, education, recycling and beautification for Richmond and the Commonwealth of Virginia.

The day-long event includes a community clean-up, a 5K walk/run, and a Jump in the James River followed by a Winter Festival. This year Shiver in the River drew in hundreds of people removing over a ton of trash in and around the James River and raising $63,000, furthering the mission of Keep Virginia Beautiful to engage and unite Virginians to improve its natural and scenic environment!