Shiver in the River - Richmond, Virginia, USA

For the past 4 years, Afton employees have participated in Shiver in the River, a winter fundraising event benefiting Keep Virginia Beautiful programs that support litter prevention, community outreach, education, recycling and beautification for Richmond and the Commonwealth of Virginia.

The day-long event includes a community clean-up, a 5K walk/run, and a Jump in the James River followed by a Winter Festival. This year Shiver in the River drew in hundreds of people removing over a ton of trash in and around the James River and raising $63,000, furthering the mission of Keep Virginia Beautiful to engage and unite Virginians to improve its natural and scenic environment!

Was this content helpful?

Join our Community.

Periodically, we send out industry news and information to keep you up to date. Sign up and select your preferred content.

Register for our newsletter