We all want more for less – more productivity, more profit with less cost and less complexity. Everyone yearns for it, but not everyone believes it is actually achievable. Perhaps, to phrase it in lubrication-oriented terms, some will always see the sump as half-empty while others see it as half-full.

Making money is about striking a balance between productivity and costs. Many factors affect this balance, from the price you pay for machinery to its performance, reliability and durability, and of course ongoing running and maintenance costs. Lubrication is the common thread that connects productivity with the total cost of ownership, and we believe choosing the right lubricants can help off-road operators find the right balance and make more money.

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